Author: Ray Keefe

  • National Manufacturing Week 2016

    National Manufacturing Week 2016 This year we are back in Sydney at Sydney Olympic Park for National Manufacturing Week 2016.   And again we are supporting the Casey Cardinia Region. This year we are in stand 2216 which is a lot more central that 2 years ago.     So if you are thinking of…

  • Branding – what’s the big deal?

    Branding So what is Branding? Well, it is one of the most important concepts in business. Simply put, your Brand encapsulates your promise to your customers. As an engineer who was running an Electronics Design business, I was your typical eMyth technician, or in my case, Engineer. I didn’t understand that there were dimensions to…

  • Predicting the Future

    Predicting the Future How hard can it be. Surely everything follows on from everything else?   This is what was behind Sir Isaac Newton’s proposition that if we work out the equations of the universe and plug in the initial conditions, we can predict everything. And so science became the new religion of western society.…

  • Software Security

    Security of Software Systems This post looks at security of software systems in the embedded realm. We are fortunate to have some good recommendations from IEEE on this topic. The first looks at avoiding Software Security Design Flaws. The summary is outlined below:   Earn or give, but never assume, trust. Make sure all data…

  • Drones

    Drones – a background Drones is hot technology as well as a political and social topic. But we have a lot to work out yet. Other form of transportation have been legislated for a long time and radio remote controlled planes and helicopters too. But Drones opens up a whole new set of issues not yet covered.…